Chapter 4 · Evaluating Deals

Reading Pitch Decks Like an Investor

Investors don't read pitch decks the way founders hope. They read them fast, in a specific order, and a lot of decks get a no in the first 60 seconds. This is what experienced investors actually look for. The problem slide, the team slide, the traction slide. The patterns that signal a fast pass. After this you'll have a 10-minute checklist for evaluating a deck that holds up against most real diligence.